Article: Web and Marketing Firm Exists Sans Offices

PR Newswire has a really cool update about Web and Marketing firm Synergema, which is embracing the idea of a “Green” offce by having no office to speak of:

“Working from their homes, our employees aren’t using many of the resources than they would if they were out at an office for the day,” Steiger says. “By not making them come into an office and effectively double the use of the various resources, we’re saving money and also impacting the environment.”

From there, the ripples flow outward. The absence of a central office eliminates the need for trucks to deliver office supplies, which saves fuel. Meetings are conducted via videoconference, reducing the need for airline flights or auto trips to headquarters.

Perhaps the ones who benefit the most, though, are Synergema’s employees, Steiger says. “Our people don’t have to get in cars to come to work, so it’s not necessary for them to be stuck in long traffic tie-ups to get here,” he says.

And since the average American worker spends around 100 hours a year commuting — more than the 80 hours many get for vacation — giving that time back to the employee makes a huge difference. “That keeps them happier, and happier employees are more productive. Because they are driving less, they save money on fuel, insurance and auto maintenance,” Steiger says.

This, to me, is insanely cool. I’ve always loved working from home, and it’s boggled my mind how many companies are resistant to the idea of their employees saving time, money, supplies, and overall angst by being able to do their job in the comfort of their own home. Obviously the approach doesn’t work for everyone, but Synergema seems to have hit on a format that works for them, and I say congratulations.

One of the reasons we’re in the web-based office supply business is because the concept is green all around. We offer quality supplies shipped using existing methods to get them to your door faster. No getting in the car and going to some big-box store, which itself has to be built, maintained, powered, have their waste dealt with…to say nothing of THOSE employees who have to shlep themselves into work every day. If everyone kept an eye to the environment the way some companies are starting to, we’d not only have a happier workforce, but a happier planet as well. Corny, perhaps, but true.

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