Blurb: Using Social Media to Drive Sales has a tiny piece mentioning that a lot of Office Supply companies are using social media to help boost sales:

Traditional retailers such as Office Depot, Staples, Macy’s and Nordstrom are finding success with using social media to boost sales, according to Brett Hurt, founder and chief executive of Bazaarvoice, which manages user-generated ratings and reviews for manufacturer and retailer sites. Among the firm’s products is BrandVoice, a service for manufacturers to place real product reviews on retail sites.

Hrmm. Is that so? Social media driving sales? This is breaking news! Tell your friends! When you get to our twitter page, tell them you read about it on our blog.

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