Making Your Database Work for You

For reasons unkown, decades after this information has been possible to collate by computer, many offices refuse to make use of a simple databases to effectively manage their business. Perhaps you are one of these people. Maybe you see other companies figure out complicated results from surveys they take, from sales promotions they did, and you’re not quite sure how they did it. Maybe you think it was through some superior technology that you do not have access to. But nothing could be further from the truth.

The fact is, they are just taking advantage of this decades old technology called the computer database and then crunching the numbers they find inside. Running a successful office means keeping track of information. If you are not doing so, you are not living up to your full potential. A database can keep all of your business contacts together, so that you can access them at the click of a button. A database can hold all of the information about your last advertising campaign and reveal to you how effective it was in obtaining new business. A database can tell you which of the items you sell is the most profitable for your company.

Advertising Campaigns

One of the best uses of a database is for your multiple advertising campaigns. With an efficient and well put together database, you can access, collate, and compare information in ways you might never have thought of. Only then will you truly be able to get a sense of what has been working for your company and what hasn’t.

You don’t want to spend your time and money running an unsuccessful ad campaign over again, that part is self evident. However, what may be just as important: you don’t want to cut off an ad campaign that might have worked if it were not for other factors. That is why it is so important to keep and store information about every aspect of your campaigns. It is amazing sometimes how one little change or variance in wording can completely turn your ad campaign around. If your ad campaigns are more in the direction of marketing and referrals, you can do the same sort of thing with a database. You will be able to research what works and what has not. What sort of variables might you be able to implement that would increase your referral rate, and so on.

Contacts and Customers

There are too many great ways to keep all of your contact information in today’s digital world to still be trudging along the old way. Is there anything inherently wrong with the old way. No, but when there’s a quantifiably better way, why not put it to use? A lot of people are hesitant to bring new technologies (no matter how basic) into their lives or their workplace. And it’s true, there usually will be a learning curve.

Often there will be a period of a week or a month where you wonder why you switched. After that, it will be smooth sailing. You just have to force yourself to accept the changes and get over that little hump. Soon enough, you will be wondering how you ever got along without it. By stuffing all of your contacts and customers into a clean database, you’ll be able to organize them in any fashion you want, create hyperlinks between related contacts, easily duplicate contact information that falls under more than one category, and much more.


Though the uses for a good database are practically endless, we will just take a quick look at accounting management and leave it at that. A database can do wonders in the area of your office finances. Keep track of all of your billing and receiving information, organize your debts and credits, keep your payroll together, and plenty of other things. The limitations are strictly with your own imagination.

Like we said, there are a hundred more ways to use a database, if not more. If you take a look around your office, you can probably come up with more ways without even blinking an eye. Keep in mind that not all of these databases need be electronically based. A good notebook by Universal or Ampad can give you same results in a more portable fashion. Give a try in one area of your office management, and it’s very possible you’ll find it wise to implement it in many others.

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